Welcome!

I am a marketing strategist, project manager and collaborative team builder.

I like to join forces with passionate people and brands to develop ideas of all sizes and to drive results across a carefully considered mix of channels, platforms and partnerships. I'm excited by campaigns and initiatives that engage audiences and foster conversation. Marketing is simply a conversation, a means of cultivating a relationship with your audience. I hope this is the beginning of our conversation...

Vice President and Global Head of Account Management

Most recently I led a team of integrated marketing managers at international auction house Christie's. In collaboration with data, design, digital, editorial and social media teams, we operated as an in-house agency providing holistic, multi-channel marketing support from strategy and ideation, through to execution, performance review and ongoing client support.

 responsibilities and EXPERIENCE

• Leadership: Built and managed a high performance team of five direct reports from the ground up, providing training and mapping career growth, while driving alignment across a 30+ person global communications department
• Integration: Responsible for coordination and optimization of the paid, owned and earned eco-system 
• Project Management:  Developed and implemented group processes to promote efficiencies, coordinate stakeholders and ensure seamless and timely delivery of tactics
• Budget Management: Administered project budgets from $5,000 to $5 million+, including vendor and partner negotiations
• Brand Initiatives: Drove launch of corporate brand campaign in partnership with creative agency BBH (check out the video below!)
• Media and Advertising: Developed relationships with global and regional media titles and agencies to build media plans spanning print and digital, including social media and paid search
• E-commerce: Built strategic and tactical marketing campaigns to support e-commerce platform, with 70+ sales/ year
• Client Management: Partnered with roster of internal clients to support sell-the-sale objectives and long-term client cultivation
• Influencer Campaigns: Sourced and partnered with tastemakers to create original content and develop new customer access channels
• Luxury Marketing: Deep understanding of HNWIs and their primary purchasing motivators and behaviors

awards and accomplishments

• The Art People brand campaign, Bronze Cyber Lion, Cannes 2014
• Management Development Program, a year-long program for select top-performing, high-potential employees
• Oversight of marketing campaigns for contemporary art category, including most successful year on record (grossing over $1.6 billion)

MY FAVORITE PROJECTS

a few words from my colleagues

"Shannon is a leader in the truest sense of the word. I witnessed her work incredibly hard to address the implications of increasingly complex client demands, while expertly shepherding her growing team through periods of change. Shannon's process-driven approach allows her to problem-solve efficiently and effectively in order to maintain the highest quality of work. While leading a team, she also provided strategic direction to a variety of top clients; lending support not only through project execution, but beyond to post-campaign analysis and insights to inform future campaigns."

- Former Senior Marketing Account Manager at Christie's

"Shannon is respected throughout Christie’s for her creative problem solving, stellar communication skills, effective project management, and collaborative, can-do attitude. Motivated by results-driven campaigns that allow her to see things through from concept to execution, she can always be relied upon to go above and beyond what’s expected. She is loyal, reliable and responsible, and truly thrives in a fast-paced environment. As a strategic thinker and project manager extraordinaire, Shannon pro-actively anticipates and solves for problems before they manifest. Having built a high-functioning global account management team, she has also proven herself to be a catalyst for individual and group growth."

- Former Senior Content Editor at Christie's

Early in my career I cut my teeth at international agency BBDO. There I gained a deep understanding of the creative process and what it means to tackle a brand challenge from the ground up. In 2005 I helped establish a new group called DesignWorks, which supported the agency's full client roster, such as HBO, New Balance, Target and Conservation International. My role was threefold: project manager, studio manager and print producer. With DesignWorks we brought a fully integrated capability to the table offering best-in-class and strategically-informed design.  

My favorite project

AWARDS

• The One Show
• Art Director's Club
• Cannes Lions International Advertising Festival (shortlisted)

University of virginia, 2004

B.A., Art History

B.A., English Language & Literature

McIntire Business Institute, certificate

• Executive Development Program focusing on business theory and practice

skills

Proficient in Microsoft Office suite of programs and Filemaker Pro

Working knowledge of Google Analytics and Adobe Illustrator, Photoshop & InDesign